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A SPARK INSIDE OF US Imagine spending a warm spring night with your friends around a campfire, going with your date to a festive illuminated park during a cold winter evening or watching a raindrop calmly running down a flower after a summer storm. These scenes create a special feeling of coziness and ease – a feeling that flickers like a warm spark inside of us. We have created this filter to give us the chance to show this feeling of warmth in our photo. The filter is designed to create moderately sized light beams from light sources while gently...

Christmas is coming up fast and we have stocking stuffers for the photographer in your family!  We have cleaning kits, cleaning cloths, filter pouches, and more!    CLEANING CLOTHS: Premium Micro-Fiber 8" x 8" Lens Cleaning Cloth (5-Pack) - From Hoya A must for any camera bag! From Hoya one of the top filter manufacturers in the world. Soft Micro-fiber cloth will not hurt your filters or glasses Micro-Textured surface captures oil and dirt from the surface Machine washable Size is 8" x 8" Each order includes 5 lens cloths   JJC CL-C1 Microfiber Cleaning Cloth - 6.7" x 6.7"...

HOYA Variable Density II is a density adjustable filter with an ND range from 1.5 to 9 f-stops (ND3-400). The difference with the previous HOYA Variable Density filter is the newly designed rotatable frame with convenient knob, allowing for better operation. WHY VARIABLE DENSITY FILTERS ARE IMPORTANT Variable density filters are widely used because they can replace a set of solid ND filters by providing a range density that can be adjusted according to the desired exposure settings. In still shooting, variable density filters lower the shutter speed according to the photographer’s intentions when the shutter speed cannot be lowed...

Top Reasons to Own a Neutral Density Filter Blurring water motion in waterfalls, rivers, oceans, etc... Reducing depth of field in bright daylight conditions Adding motion blur to moving subjects: people, cars, planes Extended exposure times What is a neutral density filter? Neutral Density (ND) filters prevent light from entering the camera in measured amounts. This allows the photographer more control in selecting shutter speed and aperture combinations in a variety of conditions. Example 1: The first example is a typical wide angle landscape shot with the equivalent of a 24mm wide angle lens. When shooting landscapes, a low ISO setting is desirable...

Top 3 reasons to use B&W Filters Improve Contrast between colors that reflect similar gray tones by separating them from other colors nearby. For Artistic Reasons - When real world conditions just don’t cut it you can use B&W filters to produce stunning images Remove contrast killing haze by blocking blue, violet, and UV light from the scene which improves detail, and increase sharpness  What B&W (Panchromatic) Film sees It may go without saying but panchromatic film does not see or record color the way our eyes and brain do. In fact B&W film sees all visible colors of light as similar tones...